“I still remember, the way things were” – Amsterdam clothing brand ‘The New Originals’ takes us back, back to childhood days, back to warm memories. Produced by StudioStudio and directed by longtime collaborator Rutger van Leeuwen- the film complements their SS/23 collection, taking viewers on a journey down a memory lane true to the TNO founders’ childhoods. This film is about the memory of 'endless days', where the abundance of time leads to boredom, creativity, and imagination.