UK start-up Better Origin is on a mission to fix the broken food chain by eliminating food waste and the emissions that come with it. Their key product the Better Origin X1, which looks like a standard shipping container, but is actually an AI-powered, automated insect farm. Created for supermarkets and food production facilities, it recaptures the value of food waste by converting it into insect protein.
Better Origin approached Ambassadors to create a B2B film explaining how these insect farms work. This was a big step in presenting the young start-up brand to the wider world, as well as an opportunity for us to act as a direct partner for a small brand doing good: from initial creative concept through to script, design and animation.
