In celebration of their 75th anniversary we developed a new brand philosophy for iconic bike brand Lapierre. ’Ride your next’ embodies the mental process of a rider; the pursuit of their next. As soon as a record is broken, time bested or race completed, they switch gears towards the next goal, tuning their cycles and minds for what’s to come.
I had the opportunity to write this film and campaign along with Viktor Jacobsson and Pascal Rotteveel at Virtue Amsterdam.
Starring: Julien Legendre, Evita Muzic, Yoann Offredo, Nicolas Vouilloz, Adrien Dailly, Isabeau Courdurier
Production Company: Hiersoir
Producers: Caroline Helaine, Yoel Servadio
Production Coordinator Nolwenn Jaubert
Director Assistant: Clara Teboul
DOP: Yoann Suberviolle
Focus Puller Zoé Mention
2nd AC Kelly Pradels
Remote Assistant Samuel Ribeiro
Key Grip Amira Bensaada
Gaffer Sirine Benelrhazi
Interview Julien Artaud
Buggy Operator Jack Soufflard
Boom Operator Valérian Ponsero
Location Manager: Antoine Chatenet
Production Manager Valentin Borras
Manager: Baptiste Blanchet, Camille Guillemain
Still Photographer: Manuel Obadia Wills
Photographer Assistant: Triss Lassablière
Storyboard Artist: Eva Mai
Editor: Florian Julia
Colorist: Nicolas Gautier @FIRM
Sound designer & Composer: Axel Guenoun
Agency: VIRTUE