There's nothing more embarrassing than a new pair of Chucks. Our sneakers tell the stories of our lives; every bump, bruise, scratch and scar. We tapped into that and celebrated it with the Made By You campaign — framing Chuck as a sneaker defined by the self-expression of the people who wear them. Posters showcased the lived-in sneakers of famous creatives and friends of the brand. The beauty of worn in Chucks; Made by You.
My Role: Creative Director Anomaly Amsterdam (EMEA) + led product and film shoots
And it went around the world
We threw launch events around Europe with our artists & influencers, and Converse invested their largest media buy in history to share the iconic campaign. And it resonated- with a huge spike in people around the world taking to social media to share their own worn-in Chucks.
We created a series of films with local influencers for Foot Locker. Our films tell the stories of individuals, giving a peak into what they put their Chucks through on the daily. Shot by D.A.R.Y.L. and Pulse films in London, Paris, and Madrid.
We took over the front page of the Converse EMEA websites, showcasing our sneaker portraits and telling deeper stories behind the artists and musicians whose sneakers we've featured.
