While at Virtue Amsterdam, Foot Locker approached us to create a campaign around a ‘Space’ themed Collection. We came up with The Launch Pad- an interactive & reactive stage designed by light artist Bob Roijen. We then gave the stage to influencers in three key markets; Manic MC, dancer Malboneige and rapper Prince Waly. We created still and moving image assets for social, digital and retail.
Bob also created a bespoke LED Lightbox, which we lit up with space imagery to shoot product photography for the campaign.
