For the Converse All Star Proudly Imperfect campaign, we looked to 'crowd source' images to create unique collages for sneaker releases in each market. We sent a short brief and a pair of sneakers to friends and amateur photographers across Europe, asking them to go crazy with it and send us back a handful of shots. From those we picked our faves and built out the campaign, popping up across Europe on some of the largest media buys like Westfield Station in London.
My Role: Creative Lead + Art Direction
